Talking Sleep & Psychology
Social Media Strategy & Design / Motion Design
Client: Talking Sleep & Psychology Pty Ltd.
Industry: Healthcare
Services: Behavioural Sleep Therapy
Year: 2025
Brief
Refresh the social media presence of Talking Sleep & Psychology, a psychology clinic specialising in sleep and Cognitive Behavioural Therapy (CBT). The client wanted to move away from text-heavy content towards a more engaging and educational approach that would provide practical sleep advice, increase audience engagement and reach, and position the clinic as a trusted source of sleep expertise. The refreshed content needed to retain the existing blue brand palette while incorporating friendly, hand-drawn illustrations to create a more approachable and supportive experience for a broad audience.
Process
Working alongside the clinic director and marketing strategist, I translated the content strategy into a visual system designed to make sleep education feel accessible and engaging. Hand-drawn illustrations were introduced to create a friendlier and more human-centred experience, while the existing blue palette was retained to reinforce feelings of calm, trust, and professionalism.
For the 25 Days of Christmas campaign, I designed a motion graphic advent calendar that slowly revealed each day's content through smooth transitions, subtle sparkles, and festive sound effects. The pacing and movement were intentionally restrained to reflect the clinic's focus on relaxation and sleep, while maintaining a sense of curiosity and anticipation.
Outcome
The final content system balanced education, engagement, and brand consistency across a range of campaigns. Motion graphics, cinema-graphs, illustrations, and short-form video transformed complex sleep advice into content that was easy to consume and visually inviting. The combination of calming visual cues, interactive formats, and educational messaging helped reinforce Talking Sleep & Psychology's position as a trusted and approachable source of sleep expertise while extending the brand's reach to new audiences.
