Solucio
Website Refresh
Client: Solucio Pty Ltd.
Industry: Sport and Leisure Management Consulting
Services: Sport Infrastructure Planning and Feasibility Advisory
Year: 2025
Brief
Refresh the Solucio website's copy, navigation, hierarchy, and layout to better reflect the consultancy's current values, service offerings, and target industries. The redesign needed to reduce friction for both existing and prospective clients by making it easier to locate relevant services, case studies, and team expertise, while also communicating Solucio's position as a modern, technology-focused consultancy helping organisations adapt to change.
Process
Working closely with consultants who had managed the previous website, we mapped the primary user journeys and identified two key goals: visitors either wanted to confirm whether Solucio offered a specific service or they wanted to explore relevant case studies and team expertise after an existing relationship or referral. Based on this, the site architecture was restructured around four core industry sectors and eight service offerings distilled from Solucio's broader body of work.
Case studies were categorised under both sectors and services, navigation paths were simplified, and content was rewritten to be more concise through the use of summaries, bullet points, downloadable deliverables, and links to external client outcomes. My role focused on modernising the layout, designing a clearer homepage hierarchy, sourcing appropriate hero imagery, and building the initial structure in WordPress using Solucio's existing brand colours and typography.
Outcome
The redesigned website provides a more intuitive and scalable experience for multiple audience types. Streamlined navigation allows users to reach relevant services, sectors, case studies, and team profiles with fewer steps, while the updated content structure makes complex consultancy projects easier to scan and understand.
Visual hierarchy, concise copy, downloadable resources, and external references help establish credibility while improving usability. The new design also presents Solucio as a contemporary consultancy with a nimble, knowledgeable team equipped to help clients navigate change across commercial, non-profit, sport and recreation, and local government sectors.
