Bioart Dental
Website Refresh / Social Media Strategy & Design / A4 Flyers / Copywriting
Client: Bioart Dental Australia Pty Ltd.
Industry: Healthcare
Services: Custom Dental Prosthetic Manufacturing
Year: 2025
Brief
Bioart Dental engaged me to refresh their digital presence and marketing communications to better reflect their position as an innovative, technology-focused dental laboratory. With the website largely unchanged since the early 2000s, the project focused on modernising the user experience, improving search visibility, and creating a cohesive marketing strategy across digital and print channels.
Process
The project began with a review of Bioart Dental's brand positioning, customer pain points, and communication objectives. Working closely with the directors and leadership team, I developed a digital marketing strategy centred on Bioart's key strengths; high-quality Australian manufacturing, expertise in complex cases, strong client relationships, and affordable pricing.
This strategy informed the redesign of the website, social media content framework, and promotional collateral. Particular attention was given to simplifying website navigation, refining messaging, improving mobile usability, and creating content that educated clients while reinforcing Bioart's reputation as an innovative industry leader.
Outcome
The refreshed website introduced a cleaner visual design, streamlined navigation, updated photography, and more concise copy tailored to modern user behaviour. The site was optimised for both desktop and mobile devices, while SEO improvements enhanced visibility in Google search.
Supporting this, a social media content strategy was implemented to increase brand awareness, engagement, and conversions through a consistent mix of educational content, promotions, team stories, and industry updates. A suite of print and digital flyers further extended the brand, promoting new products and digital workflows while maintaining a cohesive visual identity across all customer touch-points.
