Where marketing strategy meets design that flows.

  • I believe good design starts with understanding. Before opening Illustrator or putting together a marketing plan, I take the time to learn about your business, your goals and the people you're trying to reach. Once that foundation is clear, every decision has a purpose. My goal is to create brands where the strategy, design and marketing all work together and flow consistently across every touchpoint.

  • Every project starts with a conversation. We'll chat about your business, your goals and where you want to take your brand. From there, I'll put together a proposal outlining the scope, timeline and investment.

    Once we're underway, I'll guide you through each stage of the project with clear communication and regular check-ins. I believe the best work comes from listening, understanding your audience and making thoughtful decisions together, so you'll be involved every step of the way without feeling overwhelmed.

  • I love working with businesses and people who genuinely care about what they do. Whether you're starting something new or giving your brand a refresh, the best projects happen when we're equally invested in getting it right.

    I'm especially drawn to businesses that want to make a positive impact and value building genuine connections with their audience. If you're looking for someone who'll take the time to understand your business and treat it like their own, we'll probably work well together.

About LDD

Hi, I’m Lucy!

I’ve always been fascinated by the way visuals shape our experiences, how a colour, a typeface, or a layout can completely change the way something feels. This love for aesthetics and meaning led me to study Communication Design and Business Marketing at Monash University, where I discovered how design and strategy work together to build strong brands.

Since then, I’ve worked as a marketing administrator and social media manager across various industries, helping businesses craft their brand voice and connect with their audience. In 2024, I launched Lucy Doran Design, diving into freelance graphic design to help businesses align their marketing goals with clear, compelling visual communication. My focus is on creating cohesive brand identities that don’t just look great but tell a story, one that builds trust and keeps people coming back.

I’m always eager to expand my skills and work with businesses from all industries and backgrounds. Every brand has a unique personality, and I love bringing that to life through thoughtful design and marketing strategy.

A smiling woman with long blonde hair is wearing a white shirt and is outdoors under large patio umbrellas, with a balcony railing and some trees in the background.

Core Values

Understanding First

1

Every project begins with listening. Taking the time to understand your business, goals and audience creates the foundation for meaningful work.

Purposeful Design

2

Every design decision has a reason. Thoughtful, strategic design communicates clearly and helps people understand, connect with and remember your brand.

Human-Centred Thinking

3

People are at the heart of every brand. Understanding your audience helps create marketing and design that feels relevant, genuine and engaging.

Consistency Creates Trust

4

Strong brands feel connected. When your identity, messaging and marketing work together, every interaction becomes clear, memorable and unmistakably yours.

Services

Design Solutions

  • A strong brand starts with a clear foundation. Together, we'll define your visual direction before developing a cohesive identity that reflects your business across every touchpoint. This can be anything from a complete brand identity through to a logo refresh or packaging design.

    • Brand direction

    • Logo design

    • Colour palette

    • Typography

    • Brand personality

    • Iconography & graphic elements

    • Brand guidelines

    • Packaging & branded collateral

  • Your website should feel like a natural extension of your brand. From small improvements to complete redesigns, I'll work with you to create a site that's easy to navigate, visually consistent and built around your goals. For projects requiring more technical functionality, I collaborate with trusted developers.

    • Website audits

    • Website refreshes

    • Website design

    • Wix

    • Squarespace

    • Shopify

    • WordPress

    • Cargo

  • Consistent social media builds a stronger brand. I design graphics and templates that work across your chosen platforms, making it easier to communicate promotions, campaigns, educational content and day-to-day updates.

    • Feed posts

    • Stories

    • Reels graphics

    • Campaign assets

    • Promotional content

    • Educational content

    • Product launches

    • Branded templates

  • Motion is a simple way to add personality to your brand. Small animations can make websites, presentations and social media content feel more polished while staying consistent with your visual identity.

    • Logo animations

    • Motion graphics

    • GIFs

    • Explainer videos

    • Brand commercials

    • Kinetic typography

    • UI animations

Marketing Support

  • Email marketing is one of the most effective ways to stay connected with your audience. I can support with designing email templates, writing copy, scheduling campaigns and organising automated email flows.

    • Email design

    • Copywriting

    • Newsletter campaigns

    • Automated sequences

    • Audience segmentation

    • Reporting

  • SEO is about making your business easier to find online. I focus on practical improvements such as keyword research, website copy, metadata and Google Business Profile optimisation to improve visibility over time.

    • Website audits

    • Keyword research

    • Google Business Profile

    • Metadata optimisation

    • Website copy updates

    • Blog optimisation

    • Competitor research

  • A clear plan takes the guesswork out of social media. Together we'll map out content ideas, posting schedules and content pillars to create a strategy that's realistic, consistent and aligned with your goals.

    • Social media audits

    • Content calendars

    • Content pillars

    • Caption writing

    • Competitor research

    • Performance reviews

  • Good decisions come from understanding what's working. I review website and social media performance, identify patterns in the data and provide practical recommendations for what to focus on next.

    • Website analytics

    • Social media reporting

    • Competitor benchmarking

    • Industry research

    • Performance summaries

    • Recommendations

The Camberwell Experience
Stack of yellow and black brochures with a football player on the cover and the title 'The story of SARK'. The background is vibrant pink.
Hand holding a white paper cup with a colorful sticker that reads "Planet Coffee" against a clear blue sky.
A clear bottle of lemon-flavored beverage with a blue cap and a label featuring lemon slices, lying on a white surface.
A music CD displayed inside a transparent jewel case and a matching disc on a gray background.
Brochure for Bioart Dental showcasing the ZirPlus Crown with a 3D dental model, contact information, and details about the product's features and pricing.
A pink poster advertising the Melbourne Cinematheque 2024 film screenings, featuring black and white images of classic actors, mounted on a dark wall.
A white tote bag with the logo of the Museum of Advertising, featuring a black outline of the state of Georgia with bold red text spelling 'Hoo PLA RLA'. The bag is casting a shadow on a plain background.
Close-up of a smartphone screen showing app icons for Flutter, Calendar, Photos, Mail, and Notes, with the time 9:41 displayed at the top.

Like what you see?

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